狮动设计巧妙地使用了“盾牌”抵挡“病毒/细菌”的拟人化图形。盾牌象征着防御和保护。整个产品展示图使用了一个虚化的田野背景(蓝天、油菜花/麦田)。这种摄影/渲染手法瞬间将产品置入了使用场景中,让看图的农户产生联想:“这就是我的地,这就是我要用的东西。”插画里画了一个背着喷雾器的农民正在作业,这进一步增强了代入感,让产品看起来更接地气。被挡在外面的卡通病毒形象,直观地传达了“抗病”的功能成功地将生物技术产品包装出了现代感和信赖感。
Lion design skillfully uses the "shield" to resist the anthropomorphic figure of "virus/bacteria". The shield symbolizes defense and protection. The whole product display diagram uses a blurred field background (blue sky, rape/wheat field). This photography/rendering technique instantly puts the product into the use scene, which makes the farmers who look at the picture associate: "This is my land, this is what I want to use." The illustration shows a farmer working with a sprayer on his back, which further enhances the sense of substitution and makes the product look more grounded. The image of cartoon virus blocked out intuitively conveys the function of "disease resistance" and successfully packages biotechnology products with a sense of modernity and trust..


扫码或拨打添加客服微信