狮动设计采用高饱和度撞色非常抢眼,用强烈的视觉符号(孟菲斯风格)建立了独特的品牌识别度。 整个包装盒的设计像是一个巨大的拼图。画面中几十只形态各异、拟人化的猫咪,穿着不同颜色的衣服,像是在开派对,这种“热闹、陪伴”的氛围感极强,击中了年轻人养猫寻求治愈的心理。这不仅在视觉上增加了趣味性,也隐喻了“宠物是家庭的一块拼图”或者“生活因为宠物而完整”的深层含义。对于消费者来说,买这盒猫砂,不仅是买功能,也是在为这份“有趣”买单。
Lion design is very eye-catching with high saturation contrast color, and establishes a unique brand recognition with strong visual symbols (Memphis style). The design of the whole packaging box is like a huge jigsaw puzzle. In the picture, dozens of cats with different shapes and personification, dressed in different colors, seem to be having a party. This kind of "lively and companionship" atmosphere is very strong, which hits the young people's psychology of raising cats and seeking cure. This not only increases the interest visually, but also implies the deep meaning of "pets are a jigsaw puzzle of the family" or "life is complete because of pets". For consumers, buying this box of cat litter is not only to buy functions, but also to pay for this "fun".


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