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  • 文创礼品牦牛肉干统纹样装饰地域风情插画礼品手提袋式包装设计


    狮动设计采用“鹰”:呼应猎鹰文化。“瞻”:有仰望、瞻仰之意,既指仰望雄鹰,也指代产品的高品质值得瞻仰。“礼”:明确了这是一款礼品。这个名字既有文化底蕴,又通俗易懂。高饱和度的克莱因蓝(手提带、边框、山脉)与生机勃勃的草绿(草原)作为主色调。这种强烈的冷暖对比不仅在视觉上非常抓人眼球,而且蓝色常让人联想到新疆的天空与博格达峰,绿色代表阿合奇的草原,色彩本身就传递了地理信息。整体通过鹰、雪山、沙棘这三个核心符号,成功地构建了“阿合奇”这一地域的品牌形象,让人在看到袋子的瞬间,就能联想到新疆的辽阔草原、猎鹰文化和天然特产。

    Lion design adopts "eagle": echoing falcon culture. "Looking forward": it means looking up and looking forward, which means looking up at the eagle and the high quality of the product is worth looking forward to. "Gift": It is clear that this is a gift. This name has both cultural connotations and is easy to understand. High saturation Klein blue (hand belt, border, mountains) and vibrant grass green (grassland) are the main colors. This strong contrast between cold and warm is not only visually eye-catching, but also blue is often associated with the sky in Xinjiang and Bogda Peak, green represents the grassland in Akqi, and color itself conveys geographical information. As a whole, through the three core symbols of eagle, snow-capped mountain and seabuckthorn, the brand image of "Aheqi" has been successfully constructed, which makes people think of Xinjiang's vast grassland, falcon culture and natural specialties at the moment they see the bag.




    传统纹样装饰地域风情插画礼品手提袋式包装设计


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