狮动设计采用深棕+金为主色调,深棕模拟茶饼的质感与大地的厚重,金色则呼应奖项、非遗的高端感,整体氛围沉稳而贵气,符合「大师茶」的定位。主体插画采用线描工笔+浅浮雕质感,将「山水自然」与「人文场景」无缝融合:左侧是瀑布、山峰、云雾缭绕的茶林,右侧是两位身着传统服饰(斗笠、盘扣)的茶农,中间穿插一只飞鸟与立碑,既展现了莓茶「高海拔、小生态」的产地优势,又传递了「茶农手工传承」的温度——这种「自然+人文」的双重视角,用「插画」传递「自然与人文的结合」;用「奖项与大师」传递「品质与权威」;用「符号与细节」传递「文化与价值」。 最终,让消费者看到礼盒的瞬间,就能联想到「这是一款有故事、有品质、有文化的大师茶」——这,就是设计的力量。
Lion design adopts dark brown+gold as the main color. The dark brown simulates the texture of tea cakes and the massiness of the earth, while the gold echoes the high-end sense of awards and intangible heritage. The overall atmosphere is calm and expensive, which is in line with the positioning of "master tea". The main illustration adopts line drawing meticulous brushwork and bas-relief texture, which seamlessly integrates "natural landscapes" with "human scenes": on the left are waterfalls, peaks and misty tea forests, and on the right are two tea farmers dressed in traditional costumes (hats and buckles), interspersed with a bird and a monument, which not only shows the origin advantages of strawberry tea with "high altitude and small ecology", but also conveys "tea farmers" Pass on "quality and authority" with "awards and masters";Use "symbols and details" to convey "culture and value". In the end, when consumers see the gift box, they can think of "this is a master tea with story, quality and culture"-this is the power of design.


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