狮动设计采用“敦煌符号”做视觉锚点，主色调采用沙漠金+ 阳光橙，完美模拟敦煌的“大漠黄沙”与“李广杏的成熟感”，视觉上自带“晒足太阳的甜”的联想；辅助色用靛蓝（传统花纹）+ 朱红，提取自敦煌壁画的经典配色，瞬间唤醒“敦煌文化”的认知。敦小二”卡通形象是设计的“灵魂亮点”，扎着小辫、穿着传统短打、脸上带着夸张的笑容，瞬间拉近距离；给普通消费者：用“直观的原料+亲切的形象”降低选择成本；给年轻消费者：用“国潮卡通+轻文化”满足“有面子”的需求；给礼品消费者：用“地域符号+情感温度”传递“用心选礼”的心意。
Lion design uses "Dunhuang symbol" as the visual anchor, and the main color is desert gold+sunshine orange, which perfectly simulates Dunhuang's "desert yellow sand" and "Li Guangxing's sense of maturity" and visually brings the association of "the sweetness of the sun". The auxiliary color is indigo (traditional pattern)+vermilion, which is extracted from the classic color matching of Dunhuang murals and instantly awakens the cognition of "Dunhuang culture". The cartoon image of "Dun Xiaoer" is the "soul highlight" of the design, with pigtails, traditional bunts and exaggerated smiles on his face, which instantly draws the distance closer; For ordinary consumers: reduce the selection cost with "intuitive raw materials+friendly image"; For young consumers: meet the needs of "face" with "national cartoon+light culture"; To gift consumers: convey the intention of "choosing gifts with heart" with "regional symbols+emotional temperature".
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