狮动设计采用超大号的毛笔字占据包装中心，字体粗犷有力，自带“手工感”，瞬间让消费者联想到“传统工艺”；“麻”字的笔画拆解甚至隐约有“麻花缠绕”的形态，强化了产品的视觉识别。背景中的“手搓面”暗纹，用抽象的手法呼应“手搓酵面”的卖点，不需要文字解释，就能让消费者“看得到工艺”，消费者在3秒内就能抓住“核心信息”（“陕西老字号的手搓麻花，用优选原料做的，18年品牌，送人体面”），完全符合“快消品包装”的“高效沟通”原则。
Lion uses oversized brush characters to occupy the packaging center, and the font is rough and powerful, with a "sense of craftsmanship", which instantly reminds consumers of "traditional craftsmanship"; The stroke disassembly of the word "hemp" even vaguely has the shape of "twist winding", which strengthens the visual recognition of the product. The dark pattern of "hand-rubbed dough" in the background echoes the selling point of "hand-rubbed dough" in an abstract way, so that consumers can "see the process" without text explanation, and they can grasp the "core information" within 3 seconds ("hand-rubbed dough twist of Shaanxi time-honored brand, made of preferred raw materials, 18-year-old brand, giving people dignity"), which is completely in line with the packaging of fast-moving consumer good.
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