狮动设计采用穿民族服装的小牛卡通形象（戴圆顶帽、穿蓝白相间的长袍，搭配连续的雪山背景，这种设计的妙处在于：IP的亲和力：小牛睁着圆眼睛、竖大拇指的动作，像在说“我家牛肉干超好吃！”，萌感十足，直接戳中年轻消费者的“治愈需求”；地域文化的强化：雪山背景+民族服饰，悄悄传递“来自帕米尔高原的天然牛肉”的认知，联想到“高原、纯净、正宗”。让“牛肉干”不再是冷冰冰的零食，而是“来自帕米尔的可爱礼物”。
Lion design adopts the cartoon image of a calf in national costume (wearing a dome, a blue and white robe and a continuous snowy mountain background). The beauty of this design lies in: the affinity of IP: the calf's round eyes and thumbs up, like saying, "My beef jerky is delicious!" Full of cuteness, directly poking the "healing needs" of young consumers; Strengthening of regional culture: Snow Mountain background+national costumes, quietly conveying the cognition of "natural beef from Pamirs" and associating it with "plateau, purity and authenticity". Let "beef jerky" no longer be a cold snack, but a "lovely gift from Pamir".
扫码或拨打添加客服微信
