狮动设计将酸辣粉三个字粗体+立体字+波浪形装饰,字体边缘做了白边处理,在橙色背景上形成「浮雕感」,像一块「视觉磁石」,瞬间抓住视线。下方的「正宗重庆味」小字,用红色印章式设计,强化了「地域特色」这一核心卖点(重庆酸辣粉是国民级IP,自带信任背书)。放射状光芒 从「酸辣粉」字周围扩散的金色放射线条,模拟了「美食热气」或「阳光普照」的视觉感受,既增加了画面的「动感」(仿佛香味在扩散),又用「光芒」隐喻「优质、吸引人」的产品属性,既有现代工业感(符合速食产品的「便捷」属性),又有有传统品牌的「稳重」。
Lion uses the word "hot and sour powder" in the middle of the super symbol. The word "hot and sour powder" is bold+three-dimensional+wavy decoration (similar to the curve of pepper), and the edge of the font is white-edged, forming a "relief feeling" on the orange background, like a "visual magnet", which instantly captures the line of sight. The small print of "authentic Chongqing flavor" at the bottom is designed with a red seal, which strengthens the core selling point of "regional characteristics" (Chongqing hot and sour powder is a national IP with its own trust endorsement).Auxiliary symbol: the golden radial line with radial light spreading around the word "hot and sour powder" simulates the visual feeling of "hot food" or "sunny", which not only increases the "dynamic" of the picture (as if the fragrance is spreading), but also uses "light" to metaphor the product attributes of "high quality and attractive", which not only has a modern industrial feeling (in line with the "convenient" attributes of fast food products


扫码或拨打添加客服微信