狮动设计采用低饱和度的冰蓝+浅蓝渐变,这种色调自带“冷静、纯粹、治愈”的属性,完美贴合“修护”类产品的核心需求——让用户联想到“皮肤屏障的修复”“情绪的放松”或“自然的温和感”。更妙的是背景渐变的处理:从礼盒中心向四周扩散的浅蓝,像一层柔雾,既模拟了“光线穿透水面”的清透感,又通过“中心聚焦”的视觉引导,把视线自然拉向核心信息,让“修护”的主题更有“沉浸式”的体验感。圆形开窗内的竖条波纹是点睛之笔——既像“皮肤纹理的放大”,又像“声波的振动”,甚至像“水纹的流动”(关联“补水”“渗透”的功能)。这种“具象与抽象的结合”,让设计既有“画面感”,又有“联想空间”,用“极简的语言”讲了一个“有温度的故事”。
Lion design adopts a gradient of ice blue and light blue with low saturation. This color tone has the property of "calmness, purity and healing", which perfectly fits the core needs of "repair" products-reminding users of "skin barrier repair", "emotional relaxation" or "natural gentleness". What's even better is the gradual change of background: the light blue that spreads from the center of the gift box to the surrounding areas, like a layer of soft fog, not only simulates the clear feeling of "light penetrating the water", but also naturally pulls the line of sight to the core information through the visual guidance of "central focus", making the theme of "repair" more immersive. The vertical ripple in the circular window is the crowning touch-it is like the amplification of skin texture, the vibration of sound waves (conveying the emotional value of calmness), and even like the flow of water lines (related to the functions of hydration and infiltration). This "combination of concreteness and abstraction" makes the design have both a "picture sense" and an "associative space", and tells a "story with temperature" in "minimalist language".


扫码或拨打添加客服微信