狮动设计采用渐变色彩体系,粉紫色:自带“未来感”与“科技感”,符合“神经护理”这种需要精准科学支撑的产品属性;同时,紫色在健康领域常与“大脑、认知”关联,能快速让消费者联想到“脑部营养”。淡金色渐变:作为过渡色,既中和了粉紫色的冷感,又增添了“高端、品质”的调性,暗示产品的“进阶营养支持”定位。星点与光晕效果:模拟大脑神经元的活跃状态,用抽象的视觉语言传递“激活大脑能量”的功效,脑图案:采用半透明发光设计,细节清晰(如脑沟回),直接关联“认知健康”的核心功效;发光效果模拟“能量激活”,呼应“Activate Mitochondrial Energy”(激活线粒体能量)的功效点,让抽象的“细胞能量”变得可感知所有颜色、图案、文字都围绕“传递专业感、强化认知健康功效、建立消费者信任”这三个核心目标展开。用“视觉化的科学”,让消费者觉得“这款产品真的懂我的大脑需求”,双重强化了“可靠”的印象。
Lion design adopts gradient color system, pink purple: it has a sense of future and technology, which conforms to the product attribute of "nerve care" which needs accurate scientific support; At the same time, purple is often associated with "brain and cognition" in the health field, which can quickly remind consumers of "brain nutrition". Light gold gradient: as a transitional color, it not only neutralizes the cold feeling of pink and purple, but also adds the tonality of "high-end, quality", suggesting the positioning of "advanced nutritional support" of the product. Star and halo effect: simulate the active state of brain neurons, and convey the effect of "activating brain energy" with abstract visual language. Brain pattern: translucent luminous design with clear details (such as sulcus gyrus) is directly related to the core effect of "cognitive health"; The luminous effect simulates "energy activation" and echoes the efficacy point of "Activate Mitochondrial Energy", so that the abstract "cell energy" can be perceived by all colors, patterns and words, and it is centered on the three core goals of "conveying professionalism, strengthening cognitive health efficacy and building consumer trust". With "visual science", consumers feel that "this product really understands my brain needs", which double strengthens the impression of "reliability".


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