狮动设计采用低饱和度色调为主色调，像加了一层“莫兰迪滤镜”，自带治愈属性——天生符合“烘焙食品”的温暖感，同时契合“草莓+巧克力”的甜而不腻的味觉联想。简化版草莓卡通形象——保留了草莓的轮廓、籽和一个“微笑的弧度”，甚至把草莓蒂做成了“小耳朵”的形状，瞬间从“水果”变成了“可爱的伙伴”。简化后辨识度极高，即使放在货架上，用户扫一眼就能get“，传递“吃了会开心”的情绪价值，比生硬的“美味”更有感染力；用“可爱但不幼稚”的风格吸引年轻用户，用“健康卖点”打动注重品质的消费者 。
Lion design uses low saturation tone as the main color, which has no dazzling fluorescent feeling. Instead, it is like adding a layer of "Mo Landi filter", which has its own healing property-it naturally conforms to the warmth of "baked food" and at the same time fits the sweet but not greasy taste association of "strawberry+chocolate". Simplified cartoon image of strawberry-without complicated branches and leaves, only the outline, seeds and a "smile radian" of strawberry are preserved, and even the strawberry pedicle is made into the shape of "small ears", which instantly changes from "fruit" to "lovely partner". After simplification, the recognition is extremely high. Even if it is put on the shelf, users can get it at a glance, conveying the emotional value of "eating will be happy", which is more infectious than the blunt "delicious"; Attract young users with "cute but not naive" style, and impress quality-oriented consumers with "healthy selling points".
扫码或拨打添加客服微信
