狮动设计将文化元素与现代审美结合，主视觉图案：左侧：写实风格的杏果+绿叶（呼应“杏皮茶”原料），直观传递产品原料的新鲜度；卡通飞天形象（敦煌莫高窟经典元素），身着传统服饰（红裤、蓝飘带），手持杏果，动作灵动，既强化“敦煌文化”符号，又通过卡通风格降低距离感；背景：淡米色渐变+隐约的骆驼队（丝绸之路意象），进一步烘托“敦煌”的地域氛围。色彩搭配： 主色调为浅米色（柔和） + 蓝绿色（清新） + 棕色（书法字，厚重），整体风格蓝绿色呼应敦煌壁画的经典配色，棕色书法字增强文化底蕴，符合大众对“特色食品”的审美期待,传统而富有地域特色”。
Liondesign combines cultural elements with modern aesthetics. The main visual pattern: left: realistic apricot fruit+green leaves (echoing the raw material of "apricot skin tea"), which directly conveys the freshness of the raw materials of the product; The cartoon flying image (a classic element of Dunhuang Mogao Grottoes), dressed in traditional costumes (red pants and blue streamers) and holding apricots, is smart, which not only strengthens the symbol of "Dunhuang culture", but also reduces the sense of distance through cartoon style (suitable for young consumers); Background: Light beige gradient+faint camel team (Silk Road image) further sets off the regional atmosphere of Dunhuang. Color matching: the main color is light beige (soft)+blue-green (fresh)+brown (calligraphy, heavy), and the overall style is "traditional but not old": light beige simulates the natural texture of apricot skin, blue-green echoes the classic color matching of Dunhuang murals, and brown calligraphy enhances the cultural heritage..
扫码或拨打添加客服微信
