狮动团队以红色（热情、刺激食欲）+黑色（厚重、符合“黑鸭”的浓郁感）为主色调，搭配鸭脖实物图（油亮、纹理清晰），强化“新鲜、美味”的感知；卖点突出：“无防腐剂”“锁鲜”“黑鸭味”等关键信息采用大字体、高饱和度颜色（如红色、金色），直接传递产品优势；用户适配：“开盒即食”满足便捷需求，“微波炉加热”适配家庭场景，覆盖不同食用场景；健康暗示：“配料干净”“无防腐剂”针对当下消费者对“食品添加剂”的担忧，构建“安全、放心”的产品形象。
Lion design takes red (enthusiasm and appetite stimulation)+black (thick, in line with the rich sense of "black duck") as the main color, with the physical map of duck neck (bright and clear texture) to enhance the perception of "fresh and delicious"; Outstanding selling points: the key information such as "no preservatives", "locked fresh" and "black duck flavor" adopts large fonts and high saturation colors (such as red and gold), which directly conveys the advantages of the product; User adaptation: "Open the box and eat immediately" meets the convenience demand, and "microwave heating" adapts to family scenes, covering different eating scenes; Health suggestion: "Clean ingredients" and "preservative-free" build a "safe and secure" product image in response to the current consumer's concerns about "food additives".
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