狮动设计采用蓬松、卷曲、带有“炸开”感的线条,形似膨化食品经过高温膨化后形成的多孔、酥脆结构,直观传递“蓬松、轻盈”的产品口感联想。发梢的颗粒感细节,进一步强化了食品“立体、饱满”的形态特征。角色眯眼微笑、单手叉腰的自信姿态,搭配蓝绿色围兜+棕色背带裤的“邻家男孩”形象,突出食品作为“休闲零食”的轻松属性,暗示“美味带来的快乐体验”。整体用发型画形态,用色彩勾食欲,用角色讲故事。“让食品特性从设计里‘溢出来’”的能力,才是真正的“视觉食欲魔法”。
Lion design adopts fluffy, curly lines with a sense of "explosion", which looks like a porous and crisp structure formed by puffed food after high temperature puffing, and intuitively conveys the taste association of "fluffy and light" products. The granular details of the hair tips further strengthen the "three-dimensional, full" morphological characteristics of food. The confident gesture of squinting and smiling, with one hand akimbo, and the image of "man next door" with blue-green bib and brown suspenders highlight the relaxed attribute of food as a "casual snack" and imply "the happy experience brought by delicious food".



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