狮动设计以牛为基础”——行业属性锚定，用具象的牛形象建立消费者对产品品类的认知，同时“牛”也暗含“优质、强壮、地道”的联想，为品牌注入天然、可靠的基因。“工作白领青年”+“沉稳的白领气质”+“手提公文包”——人格化与场景化，精准捕捉了“都市白领”的身份符号：西装与公文包象征“职场、专业”，贴合现代消费者对“高品质、有格调零食”的需求；暖棕色主调既呼应牛肉干的“自然、醇厚”，又通过米色西装、白色衬衫提升“精致感”；“牛小帅”字体采用圆润书法风，刚柔并济，兼顾“牛”的力量感与“小帅”的亲切感。整体形象打破了传统牛肉干“硬汉零食”的定位，转向“精致、时尚、有态度”的新赛道，为品牌差异化竞争奠定了视觉基础。
Lion esign is based on cattle "-the industry attribute is anchored, and consumers' cognition of product categories is established with the figurative image of cattle. At the same time," cow "also implies the association of" high quality, strong and authentic ",injecting natural and reliable genes into the brand. "Working White-collar Youth"+"Steady White-collar Temperament"+"Handheld Briefcase"-personification and scene, which accurately captures the identity symbol of "urban white-collar workers": suits and briefcases symbolize "workplace and professionalism", and meet the needs of modern consumers for "high-quality, stylish snacks"; The warm brown theme not only echoes the "natural and mellow" of beef jerky.
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