标志以卷轴为框，锦鲤跃然其上，取“文昌”文运昌盛与鱼跃龙门之意。朱砂红点染鲤身，承东方书香与吉庆；线描卷轴勾勒苏村文脉与水乡气韵。鱼姿灵动向上，寓学识精进、鸿运升腾。整体融典籍气质与在地物产，为景区文创注入可阅可藏的文化温度。
A carp leaps within a scroll frame, symbolizing literary prosperity and upward mobility. Vermilion red on the fish carries scholarly elegance and festive luck, while fine linear scrolls trace local heritage and waterside culture. The dynamic posture suggests growing wisdom and rising fortune. Blending bookish refinement with regional identity, the mark offers a readable, collectible cultural souvenir.
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