图形以双“V”构成动感波浪,深蓝传递专业可靠,青绿注入新能源与出行活力,形如行驶轨迹与开阔道路。字标硬朗锐利,强化汽车科技感与速度势能;“家”字融入,彰显社群温度与用户归属。整体表达VAN类车型内容平台的专业洞察、移动生活方式与圈层连接。
The interlocking “V” forms a dynamic wave in deep navy and vivid green, suggesting motion, road energy and eco-mobility. Bold angular typography delivers automotive technology and speed, while the friendly suffix adds community warmth and belonging. The identity captures expert media insight, van lifestyle and a connected driver ecosystem.


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