标志以几何山体叠合水面,利落黑色块面显景区力量与探索感,青蓝椭圆如湖湾倒影,也呼应咖啡的静谧时刻。字标硬朗现代,中英并置体现文旅集团专业化与年轻表达。整体连接自然在地、潮流消费与休闲场景,传递“山湖之间,蓝调生活”的品牌气质。
Geometric mountain forms rise above a cyan water ellipse, pairing the strength of scenic landscapes with the calm of a lakeside moment. Bold black typography feels modern and confident, while the bilingual wordmark bridges corporate tourism professionalism and youthful lifestyle appeal. The identity unites nature, travel and a trendy café experience under one blue-toned, leisure-driven spirit.


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