IP以阳光橙为主色调，呼应3元小百货高性价比与活力氛围；闪电徽章象征快捷、能量与惊喜好物。反戴棒球帽、工装风套装与厚底鞋塑造亲和潮趣的少年感，挥手OK姿态拉近距离，传递“天天开心逛、件件超值带”的轻松消费体验，强化品牌记忆与货架亲和力。
Dressed in vibrant orange with a lightning badge, the character sparks energy, speed and pocket-friendly surprises. A backward cap, utility outfit and chunky shoes create a trendy, approachable teen vibe, while the waving OK gesture builds instant friendliness. It captures the joy of everyday value shopping, turning affordable variety goods into a memorable, shelf-friendly brand experience.
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