狮动设计以米白色为背景（模拟纸张的质感，传递“天然、质朴”），搭配橙色系（耙柑果皮的本色，直接关联“成熟、甜美”），辅以绿色作为点缀（强化“新鲜、健康”的认知）。采用手绘风格的耙柑元素——左侧是带绿叶的完整耙柑（突出“新鲜带叶”的细节），右侧是剥开的耙柑瓣（展示“多汁、易剥”的特点），两者形成“完整-剥开”的对比，直观传递“可食用、口感好”的信息。手绘风格自带“亲切感”，比写实照片更具温度，适合面向家庭消费者或年轻群体；绿叶与果实的搭配，进一步强化“天然生长”的印象，符合当下水果包装“颜值与功能并重”的趋势。
Lion design takes beige as the background (simulating the texture of paper, conveying "nature and simplicity"), with orange color (the true color of rake orange peel is directly related to "maturity and sweetness"), supplemented by green as an ornament (strengthening the cognition of "freshness and health"). Hand-painted rake citrus elements are used-the left side is a complete rake citrus with green leaves (highlighting the details of "fresh leaves") and the right side is a peeled rake citrus petal (showing the characteristics of "juicy and easy to peel"), which forms a "complete-peeled" contrast and intuitively conveys the message of "edible and good taste". Hand-painted style has its own "intimacy", which is more warm than realistic photos and suitable for family consumers or young groups; The combination of green leaves and fruits further strengthens the impression of "natural growth", which is in line with the trend of "paying equal attention to both value and function" in fruit packaging.
扫码或拨打添加客服微信
