狮动团队主色蓝紫渐变背景传递科技感、洁净感与专业感(蓝色关联医疗/健康,紫色提升产品档次),符合口腔护理品类属性。图形色彩:透明球体的冷蓝与内部暖黄月亮形成对比,既强化“洁净”联想,又通过温暖元素中和科技感的冰冷感,传递“舒适、安心”的使用体验。视觉温度:整体色调清新柔和,弱化口腔护理产品的“医疗感”,更贴近年轻消费者对“日常口腔护理”的审美偏好,计能力的卓越体现。
Lion design the main color tone is dark blue with white, which is pure and healthy and conforms to the attributes of dairy products; Light khaki blocks highlight key information and have rich visual levels. Graphical symbols are associated with products.Hand-painted illustrations of milk skins visually display raw materials and enhance the sense of reality; The wavy pattern below is a metaphor for "silky" and "milky fragrance", which enhances the texture of the product. As a whole, the product cognition of "purity, richness and high quality" is quickly established through colors and graphics; Hand-painted illustrations and modern deduction of traditional elements (milk skin) strengthen brand memory and avoid homogenization.


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