狮动设计以浅蓝为主背景，搭配白色、灰色等柔和色系，强化“冰敷”的清凉感，同时营造轻松氛围。卡通IP：核心视觉是一只拟人化的猫咪——圆滚滚的身体、戴着雪花图案的“眼罩”、抱着手机的动作），表情眯眼笑、脸颊泛红，搭配“喵~呼”的拟声词，充满治愈感，符合年轻用户的审美偏好。情绪传递：猫咪眯眼、张嘴笑的表情+“喵~呼”的拟声词，强化“放松、愉悦”的使用体验，降低“护眼产品”的严肃感；整体通过“视觉治愈+功能明确”的设计逻辑，成功将“护眼”这一功能性需求，转化为“可爱、轻松的使用体验”。既用卡通形象降低了用户的距离感，又用精准的参数与场景暗示，让用户快速理解产品价值，适合作为日常眼部护理的“小确幸”产品，吸引年轻消费者购买。
Lion design is based on light blue, with soft colors such as white and gray, which enhances the coolness of "ice compress" and creates a relaxed atmosphere. Cartoon IP: The core vision is an anthropomorphic cat-round body, "eye patch" with snowflake pattern, and the action of holding a mobile phone). The expression squints, the cheeks are red, and the onomatopoeia of "meow ~ hoo" is full of healing feeling, which conforms to the aesthetic preference of young users. Emotional transmission: the expression of squinting and smiling of cats+the onomatopoeic words of "meow ~ shout" strengthen the use experience of "relaxation and pleasure" and reduce the seriousness of "eye protection products"; Through the design logic of "visual healing+clear function", the functional requirement of "eye protection" has been successfully transformed into "lovely and relaxed use experience".
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