狮动设计以深棕色为主基底,搭配浮雕式纹理(山水、茶农、茶树的轮廓),整体风格偏向传统、厚重、原生态,符合茶产品“越陈越香”“传承工艺”的认知联想。中层:权威背书——“非遗大师霉茶”+“金奖矩阵”,中间位置的金属质感横牌(银灰色底+黑色字体)是视觉焦点,“非遗”(省级非遗)+“大师”双重标签,直接建立“工艺传承”的权威性;,用“人格化符号”增强消费者对“大师制作”的真实感(“手工茶”的信任联想)。整体通过“颜色(深棕=自然)+ 图案(浮雕=传统)+ 符号(金奖/非遗=权威)+ 文字(大师=信任)”的组合,成功传递了“自然原生态、非遗传承、大师品质”的产品形象,既符合茶产品的传统认知,又通过“荣誉可视化”解决了小众茶类的“信任问题”。
Lion design is based on dark brown, with relief texture (the outline of mountains and rivers, tea farmers and tea trees). The overall style is traditional, heavy and original, which conforms to the cognitive association of tea products "the older they are, the more fragrant they are" and "the inheritance technology". Middle layer: authoritative endorsement-"Master Mould Tea"+"Gold Award Matrix", the metal texture horizontal sign in the middle position (silver gray background+black font) is the visual focus, and the double label of "Intangible Heritage" (provincial intangible heritage)+"Master" directly establishes the authority of "craft inheritance"; Use "personalized symbols" to enhance consumers' sense of reality of "master production" .


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