狮动设计采用极简咖啡杯图形，「扁平化+微立体」的处理方式，兼顾现代感与温度感：直接以「咖啡杯+热气」为符号，快速传递「咖啡业态」的信息，杯身采用流畅的曲线勾勒，杯口的「热气」以三段渐细的曲线呈现，既模拟了咖啡香气上升的动态，棕色是咖啡、巧克力、木材的固有颜色，天然传递「温暖、醇厚、舒适」的情感，与咖啡店「休闲、放松」的消费场景高度契合；整体通过「极简图形+精准色彩+巧思文字」的组合，成功为「天银大咖」打造了一个「有辨识度、有温度、有话题性」的视觉符号，完美契合咖啡店「休闲、品质、亲切」的品牌调性。
Lion design adopts minimalist coffee cup graphics, and the processing method of "flattening+micro-stereo" gives consideration to modernity and temperature: the symbol of "coffee cup+hot air" is directly used to quickly convey the information of "coffee format", the cup body is outlined by a smooth curve, and the "hot air" at the cup mouth is presented by three tapering curves, which not only simulates the dynamic rise of coffee aroma, but also brown is the inherent color of coffee, chocolate and wood. Overall, through the combination of "minimalist graphics+accurate colors+clever words", we have successfully created a visual symbol with "recognition, temperature and topicality" for "Tianyin Cafe", which perfectly fits the brand tonality of "leisure, quality and friendliness" of the coffee shop.
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