狮动设计采用手绘书法变形字体,结合具象符号化处理,整体风格介于「传统韵味」与「现代简洁」之间,「焰留记」的字型设计是用视觉符号直接对接餐饮的核心需求——激发食欲、传递信任、强化记忆传统元素(书法笔触、火的符号):吸引「喜欢中式餐饮、追求家的味道」的客群;现代元素(简化结构、无衬线小字):符合「年轻消费者」的审美需求(比如简洁、时尚、易传播),看「焰」想到「现炖的火」,看「留」想到「满满的碗」,看「记」想到「要再来吃」——这就是字型设计的「餐饮魔法」。
Lion design adopts hand-painted calligraphy deformed fonts, combined with figurative symbolization, and the overall style is between "traditional charm" and "modern simplicity". The font design of "Flame Leave" directly meets the core needs of catering with visual symbols-stimulating appetite, conveying trust, strengthening memory of traditional elements (calligraphy strokes, fire symbols): attracting customers who like Chinese catering and pursue the taste of home; Modern elements (simplified structure, sans serif fine print): meet the aesthetic needs of "young consumers" (such as simplicity, fashion and easy dissemination).


扫码或拨打添加客服微信