润金红”作为深耕祭祀香领域的品牌，聚焦“古法传承·心香祈福”核心定位，狮动团队以“用视觉讲透文化，让传统拥抱时代”为核心策略，为其打造专属品牌标识。解构“香火、传承、润泽”的视觉密码，狮动从祭祀香的文化属性、情感价值、行业特性三重维度出发，将抽象概念转化为具象符号：提取祭祀时“青烟袅袅”的动态，以流畅S形线条重构，既还原香火升腾的仪式感，又融入传统云纹意象（云为“天地沟通”载体，契合祭祀祈福的精神内核）；“双环嵌套”的传承隐喻：图形双环结构，象征“香火代际相传”，同时暗合品牌名称首字母（R、H）的形态变形，强化品牌专属记忆；“润金红”三字采用手写书法字体，笔画粗细变化模拟毛笔书写的顿挫感，保留文化温度；将文化基因转化为可感知、可传播的视觉符号，既帮品牌守住“传统根脉”，又赋予其“破圈生长”的现代性。
the lion movement team takes "telling the culture through visually and letting the tradition embrace the times" as the core strategy to create its own brand logo. Deconstructing the Visual Code of "Incense, Inheritance and Moisturization"Starting from the three dimensions of cultural attributes, emotional value and industrial characteristics of sacrificial incense, Lion Dance transforms abstract concepts into concrete symbols: extracting the dynamic of "smoke curling" during sacrificial ceremony and reconstructing it with smooth S-shaped lines, which not only restores the ritual feeling of incense rising, but also blends into the traditional moire image (cloud is the carrier of "communication between heaven and earth", which is in line with the spiritual core of sacrificial blessing);The inheritance metaphor of "double-ring nesting": the graphic double-ring structure symbolizes the "intergenerational transmission of incense", and at the same time coincides with the morphological deformation of the initials (R, H) of the brand name to strengthen the brand's exclusive memory.
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