狮动以字母“J”的变形,寓意着“家”的概念,与“嘉乐福”中的“嘉”(与“家”谐音)相呼应,传达出家庭温馨、幸福的寓意。Logo中三个橙色圆形人物形象,代表家庭成员,传达了家庭和谐与快乐的主题。整体色调:采用明亮的橙色,给人温暖、活力的感觉,适合百货商超的品牌形象。整体设计通过拆解“嘉乐福”名称中“嘉”与“家”的谐音关联,巧妙运用字母“J”的变形设计构建视觉符号,不仅传递出温馨、和谐的“家”文化内核,更以百货商超所需的包容性、多元性与服务导向为设计基底,塑造出一个兼具品牌辨识度与行业属性的logo形象。
Lion moves with the deformation of the letter "J" and also implies the concept of "home", which echoes the word "Jia" in "Jialefu" and conveys the meaning of family warmth and happiness. Three orange round characters in Logo represent family members and convey the theme of family harmony and happiness. Overall tone: bright orange gives people a warm and energetic feeling, which is suitable for the brand image of department stores. By disassembling the homophonic relationship between Jia and Home in the name of Jialefu, the overall design skillfully uses the deformation design of the letter J to construct visual symbols.


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