狮动设计用把“水”变成了品牌的“底层符号”:字母O加水滴”用正负形拼接,把抽象的“O”拆解成“水滴的轮廓”与“背景的负形”,就像一滴水从“O”里“渗”出来,既保留了字母的识别性,又让“水”成为视觉的“第一焦点”;COLIN”的字型设计用无衬线体,就像卫浴产品的“极简设计”,自带“现代、干净”的质感,符合国际大牌的“克制美学“。每一个细节都在讲“水的故事”,每一笔都在强化“卫浴品牌”的认知。用“水”做了一场视觉魔法,把“卫浴”从“产品”变成了“有灵魂的品牌。
Lion Design has turned "water" into the "bottom symbol" of the brand: the letter O plus water drop is spliced with positive and negative shapes, and the abstract O is disassembled into "the outline of water drop" and "the negative shape of background", just like a drop of water seeping out of the O, which not only retains the recognition of letters, but also makes "water" the first focus of vision. The sans serif used in the font design of COLIN is like the minimalist design of bathroom products, which has a modern and clean texture and conforms to the restraint aesthetics of international brands.


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