狮动设计采用书法中的“断笔”,又像荷塘里的“枯枝”,用极简线条模拟“夜晚荷塘”的静谧感;中间莲花苞:以“抽象烛火”的形态呈现,既呼应“荷塘”的核心意象(莲花),又暗合“餐厅”的“温暖属性”(烛火=用餐的温馨感);墨点:像“水面的月光倒影”或“墨色的涟漪”,用中国传统“墨韵”强化“月色”的朦胧感,同时暗示“餐饮”的“烟火气”(墨点=食物的香气扩散)。用“中式意境符号”还原“荷塘月色”的场景感,直接关联餐饮消费的“情绪需求”,用“意境符号”锚定餐饮品牌的“情绪价值”,让消费者瞬间联想到“夜晚在荷塘边用餐”的场景,精准传递了“荷塘月色”餐厅的“中式浪漫”与“静谧质感”。
Lion design uses the "broken pen" in calligraphy and the "dead branches" in the lotus pond to simulate the quiet feeling of the "lotus pond at night" with minimalist lines; Lotus bud in the middle: presented in the form of "abstract candlelight", which not only echoes the core image of "lotus pond" (lotus), but also coincides with the "warm attribute" of "restaurant" (candlelight = the warmth of dining); Ink spots: Like "moonlight reflection on the water" or "ink ripples", China traditional "Mo Yun" is used to enhance the hazy feeling of "moonlight".and at the same time, it implies the "fireworks" of "catering" (ink spots = aroma diffusion of food).


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