狮动设计以顽固”二字既是名字,又是“眼睛”(个性);竖条既是“牙齿”(表情),又是“车头格栅”(车文化);圆形边框既是“徽章”(归属感),又是“文字容器”(信息传递)。这种“五官=车元素”的转译,让图形同时承载了“俱乐部个性”与“车会属性”,一箭双雕。圆形边框+内部的“脸”结构,像一枚“徽章”,同时“脸”的拟人化让LOGO有了“性格”——“顽固”不是贬义词,而是车迷对汽车文化的“执着、坚守”,这种“有情绪的符号”能快速引发成员的情感共鸣。整保设计传统经典与个性的平衡,符合俱乐部的“归属感”。
The word "stubborn lion design" is both a name and an "eye" (personality); Vertical bars are both "teeth" (expression) and "car grille" (car culture); The circular border is both a badge (sense of belonging) and a text container (information transmission). This translation of "five senses = car elements" makes the graphics bear both "club personality" and "car club attributes", killing two birds with one stone. The circular frame and the internal "face" structure are like a badge.At the same time, the personification of the "face" makes the LOGO have a "character"-"stubbornness" is not a derogatory term, but the fans' persistence and persistence in automobile culture.


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